Hudson Contract is funding Bridlington Rugby Club’s first-ever Youth Development Officer in a bid to bolster its junior section and promote the sport in local schools.

Jack ‘Danger’ Bell, arrives at Dukes Park from Leeds University, and his role has been created to increase the numbers of local boys and girls playing rugby union. It also ties in with the RFU’s focus on boosting rugby in secondary schools and colleges.

Hudson Contract Managing Director David Jackson says: “In order to ensure the future of rugby in Bridlington we need to re-establish our junior programme. The club relies on the help and support of volunteers but we also acknowledge they have their own commitments.

“Jack’s arrival will hopefully enable the club to discover some of rugby’s future stars. Last year’s first team were RFU Intermediate Cup finalists at Twickenham, so we hope that by developing a strong youth squad we will be able to achieve this again.”

Jack Bell adds: “I’m really excited to have this opportunity. I was club captain in my final year at Leeds University Rugby Club and I look forward to repaying the club’s directors for the faith they’ve shown in me.”

Bridlington RUFC chairman Gordon Morrice says Jack will initially focus on the boys’ under 15 and under 12 teams, and reinstate the girls’ team. The Club will also increase activities for those aged five to ten.